GrubMarket acquires Asian online grocer FreshGoGo

Supply-chain tech firm GrubMarket acquired FreshGoGo, an online Asian grocery and specialty food platform, GrubMarket announced Wednesday.

Details of the transaction were not disclosed.

The move strengthens GrubMarket’s position in online grocery delivery, the San Francisco-based company said in a statement.

FreshGoGo was founded in 2017 in Plainview, New York, and now sells nearly 6,000 products, including fresh vegetables, meats and seafood, as well as dry goods, snacks, and Asian dishes from local restaurants.

FreshGoGo’s portfolio includes a 50,000-square-foot central warehouse in New York; satellite dispatch centers in New Jersey, Boston, Washington, D.C., Chicago, and Atlanta; a fleet of temperature-controlled vehicles; and a network of more than 200 pickup locations.

FreshGoGo operates in 25 states on the East Coast and in the Central U.S., and has more than 200,000 customers, GrubMarket said.

FreshGoGo’s existing leadership team will remain in place.

“FreshGoGo is a pioneer in the Asian grocery delivery market,” GrubMarket CEO Mike Xu said in a statement. “The company has built a strong brand and an exceptional online platform that aligns with our vision for digitally transforming the food supply chain in America…With this acquisition, GrubMarket strengthens its position as a leader in the online grocery market and reinforces its commitment to bringing fresh, affordable food to diverse communities nationwide.”

The acquisition will allow FreshGoGo to use GrubMarket’s suite of proprietary tech solutions, including an AI-powered platform that offers financial management, sales support, online ordering, inventory management, lot traceability, growing accounting, automated routing and logistics, and more, GrubMarket said.

GrubMarket was founded in 2014 and has become the largest private food-tech company in the U.S. by revenue.